SciCom Masterclass. Reflection, Strategy and Skills for Science Communication
Today's science communication is no longer about presenting fact-based content only, but also about one's own research personality.
As part of the master class, we analyze the topic of science communication from a holistic perspective, combining intrinsic motivations, internal and external communication processes. After completing the master class, the participants will have the necessary knowledge, skills and plans to conduct scientific communication independently and professionally.
1. Learning Unit | Passion: Clarity & Orientation
- reflecting the own perspective on research interests and topics and how they are communicated
- developing storylines for different target groups
- structuring and formulating complex topics and content
- adapting to different target groups, media and communication situations
2. Learning Unit | Efficiency: Communication Matrix
- designing a communication structure
- combining internal and external science communication
3. Learning Unit | Analysis: Storytelling
- developing storylines for different target groups
- structuring and formulating complex topics and content
- adapting to different target groups, media and communication situations
HRA’s Project for Research Communication: This workshop is part of a larger research communication project which is funded by the Claussen-Simon-Stiftung. It can be credited to the reflection & practice module of the certificate in research communication.
Details
Date:
Mon, 3 February 2025, 09:00 AM - 01:00 PM, online
Mon, 10 February 2025, 09:00 AM - 01:00 PM, online
Mon, 17 February 2025, 09:00 AM - 01:00 PM, online
Requirements for participation:
- Attendance: Participation is only possible, if you can guarantee an uninterrupted attendance.
- Attention: Online events require the same undivided attention as face-to-face events. Please refrain from parallel activities.
- Interaction: In general HRA events are interactive and require your active participation.
- Visibility: Please turn on your camera, if possible. Especially in our workshops, this is essential for a productive working environment.
Target groups:
doctoral researchers, postdocs, junior research group leaders
Language:
English
Organizer:
Hamburg Research Academy
Trainer:
Dr. Anna Kollenberg has a doctorate in philosophy with a specialization in analytical philosophy of science, language and epistemology. Since 2016 she has been working as a freelance lecturer in analytical thinking, providing methods for questioning and reflecting on ideas, and for structuring messages. She is a certified trainer for science communication, scientific practice and interdisciplinary research.
Laura Weitze has a doctorate in environmental engineering with a focus on technical communication. She works as a media educationalist. As a freelance, person-centered coach and consultant, she accompanies people to holistically explore and shape their career path. She combines methods of science, communication and mindfulness.
Emilia Miller is a sociologist with a focus on university research, change management and social media. As the owner of an agency for science communication, she supports research projects and researchers in the development of a communication concept and transformation processes in science communication.
Maximum number of participants:
12