Scientific Poster Lab: Visual Methods to Reach Different Target Groups

Scientific posters are an integral part of the daily work of scientists. Usually, you design them for an expert group with special pre-knowledge. But sometimes there are also posters required to explain your work to a much broader target group – for example, at "Open House" events. In this workshop you will learn visual methods that will help you to convey your message to a lay audience – and also, how you can re-use this competence to enhance your poster presentations for peer groups as well.

First Day

You will receive short introductions to topics such as:

• how to create comprehensible information graphics
• utilizing color, layout and text-image compositions
• where to find image and graphic sources to work with

You will also develop your own

• core message for your poster, particularly for a broader target group

This will help you to redesign your own poster for a wider target group at your own pace at home, in preparation for the second day of this workshop (mandatory).

Second Day

We will meet face-to-face and work together on your drafts by giving and receiving feedback in a safe space. Afterwards you will be able to use the ideas and suggestions for your future work on this and other poster drafts.

Requirements

• For this workshop, a basic knowledge about research communication (e.g. from one of our basic courses) is ideally.
• Please bring your own laptop, especially for the second session. 

HRA’s Project for Research Communication: This workshop is part of a larger research communication project which is funded by the Claussen-Simon-Stiftung. It can be credited to the topics & formats module of the certificate in research communication.