Basics of Science Communication
Researchers play a central role in communicating science to the public, alongside professional communicators and journalists. Scientists write articles and opinion pieces for news media, give interviews, are active on social media, give presentations at public events, and much more. To successfully reach broader audiences, it is important to focus on clear and comprehensible core messages.This introductory seminar is designed to raise awareness of the importance to communicate science. Participants learn the basic principles of science communication. They hear about the interaction of academia and the news media. Using a simple framework, participants discover the core aspects of good science communication and identify the reasons why science communication is important.
Contents
- The main actors and changes in the science communication landscape
- The NaWik arrow as a framework for successful science communication
- Identifying stakeholders and segmenting target audiences
- Getting your message across clearly with your own core message
- The factors underlying trust in science - and in scientists
HRA’s Project for Research Communication: This workshop is part of a larger research communication project which is funded by the Claussen-Simon-Stiftung.
Details
Date:
Tue, 31 May 2022, 09:00 AM - 05:00 PM, face-to-face event
Location:
Hamburg Research Academy, Gorch-Fock-Wall 7, 20354 Hamburg (Wearing an FFP2 mask without an exhalation valve is recommended in closed rooms at the Universität Hamburg.)
Target groups:
doctoral researchers, postdocs, junior research group leaders, w1 professors
Organizer:
Hamburg Research Academy
Trainer:
Richard Fuchs is a science journalist, media trainer and expert on environmental and energy topics. He is a Deutsche Welle correspondent and also contributes to other public service broadcasters. Amongst others, his work has earned him the Journalism Award of the German Mittelstand and the Friedrich and Isabel Vogel Award. He has worked as a media trainer for the Deutsche Welle Academy since 2008 and also trains journalism students at HMKW University of Applied Sciences. At NaWik he holds seminars on media training, podcast, the basics of science communication and presentation and interview techniques.
Maximum number of participants:
12